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What is a CRM?

Customer Relationship Systems

If you’re in business, chances are, you interact with customers on a daily basis. Or you might be thinking, What is a CRM? The use of a CRM is invaluable to a business, and is a great way to connect and create a better “one on one” relationship with clients.  A business of any size can benefit from some sort of Customer Relationship Management (CRM) software.  But what is it, and how can it help you in business?

What is a CRM?

At it’s core, CRM software helps you keep track of important, relevant information about your clients and business as a whole.  Important details can be tracked such as:

1. When was the last time this client called us?
2. Which clients have the most issues or questions?
3. Are there any trends that could be causing customer churn?
4. What are the largest business verticals that we are serving?

Why use a CRM?

Why use a CRM?  Because it’s all about people.  Knowing the type of information above allows you to generate reports and gain valuable insight into your business, allowing you to spot patterns or trends.  Whether it’s positive or negative trends, it’s valuable to know so that you can take appropriate action and have better engagement with your clients.

How much does a CRM cost?

CRMs come in all shapes, sizes, and price points.   Almost all offerings have varying degrees of features sets to fit your business.  Most products come in various packages, and range in price from $15 to $60 per user.  There are also some free options available, but usually do not have any type of support included in the package.  From a small business with a couple people, to a larger business with multiple locations, CRMs can help your business connect with your clients on a deeper level.

Intulse currently integrates with many CRMs like Zoho, Microsoft Dynamics CRM, Insightly, Redtail, SuiteCRM, SugarCRM and more, with more to come in the near future.  Just ask us how we can help integrate call logs, call recordings, call notes, and more, directly into your CRM system.